"It started with credit cards and a strong belief that I could create better brow products for consumers.”
- Natalie Plain, CEO & Founder
From One Salon in LA to
Thousands Of Elite Pros Worldwide
Founded by entrepreneur Natalie Plain, Billion Dollar Brows began with one belief:
every woman deserves bold, beautiful brows — and every artist deserves the tools
to deliver them.
Built for PROs Who Want More Than Just Products
We help makeup artists, estheticians, and brow artists transform their careers with proven products, pro pricing.
Build Your Kit Like a PRO
Customize your palette, access 50% off, and work with patented tools trusted backstage.
Join a Movement, Not Just a Program
From NYFW to neighborhood salons, BDB Pro artists are redefining brows around the world.
Industry Collaborations
Exclusive Opportunities
Access unique partnerships, content creation projects, and on-site service opportunities that elevate your professional profile.
50% Off Retail Prices
Get professional wholesale discounts plus member-only promotions and early access to new product launches before anyone else.
Simple Application
Quick Approval Process
Join in minutes with our streamlined application. Get approved fast and start accessing your professional benefits immediately.
Innovators In Brow Cosmetics For Over 20 Years
Learn about our patented tools and our create, color and control brow shaping philosophy
2004
BDB founded in a small LA apartment
2007
Launch of our best selling universal brow pencil
2013
Brow Buddy® tool patented
2020
BDB launches beauty cosmetics and rebrands to Billion Dollar Beauty
2022
DB launches in Walgreens
2023
2023 BDB launches in 1000 + Cosmoprof stores
2025
The Brow Buddy goes viral on TikTok.
From Natalie’s Bag to Yours
Handpicked by our founder, Natalie Plain—these are the 3 must-haves she recommends for effortless brows, no matter your routine.
Brow Buddy® Kit
Natalie’s Tip:
Line up your brows with the Brow Buddy before you tweeze or fill. It instantly shows you the perfect start, arch, and end points for your unique face
Brows On Point® Micro Brow Pencil
Natalie’s Tip:
“Use short upward strokes to mimic real hairs, especially at the front of your brows. Blend with the spoolie to keep the look soft and natural.”
Universal Brow Pencil
Natalie’s Tip:
“Use light, hair-like strokes and build gradually. The universal shade adjusts beautifully—just press softer for lighter brows or a bit firmer for deeper color.”
Why Thousands of Beauty Pros Trust BDB
A few reasons to feel confident joining the #1 pro brow community.
1M+
Products Sold
5,000+
Sold in Retail Locations
100+
Certified BDB Pros
How can I choose the best shade?
Our blonde shades work best for those with silver, blonde and light brown hair colors. Our taupe shades are the most universal shade and work with light to dark brunettes. Our raven shades are best suited with deep brunette and black hair.
What if I pick the wrong shade?
We are happy to exchange your shade at any time. Please email us at (LINK: sales@billiondollarbrows.com) for any questions.
Where do you ship from?
We ship from Irvine, CA USA
What is the BDB return policy?
If you are unhappy with your purchase for any reason, we offer a 30 day money back guarantee on items purchased through our website.