Brows Built on Trust.
Beauty Backed by Experience.
Founded by industry pioneer Natalie Plain, BDB PRO is more than a brand — it's a legacy of precision, performance, and professionalism trusted by beauty experts worldwide.
About BDB PRO
BDB PRO was born from a bold vision by Natalie Plain — a television producer-turned-beauty entrepreneur who knew brows could make or break a look. What started with one iconic tool, the patented Brow Buddy®, has grown into a trusted suite of brow-perfecting essentials used by top pros across the globe.
With over a two decades of success, BDB PRO has empowered thousands of makeup artists, estheticians, and salon owners with products that are intuitive, effective, and elevated. Each formula, each tool, each bundle is designed to streamline your workflow and deliver results your clients can see and feel.
We believe professionals deserve more than hype — they deserve results. That’s why our products are pro-tested, Natalie-approved, and built to perform under pressure.
Innovators In Brow Cosmetics For Over 20 Years
Learn about our patented tools and our create, color and control brow shaping philosophy
2004
BDB founded in a small LA apartment
2007
Launch of our best selling universal brow pencil
2013
Brow Buddy® tool patented
2020
BDB launches beauty cosmetics and rebrands to Billion Dollar Beauty
2022
DB launches in Walgreens
2023
2023 BDB launches in 1000 + Cosmoprof stores
2025
The Brow Buddy goes viral on TikTok.
"I started with a strong belief that brow products could be better. 20 years later, we’ve expanded beyond brows — but that belief is still what drives us."
Why Thousands of Beauty Pros Trust BDB
A few reasons to feel confident joining the #1 pro brow community.
1M+
Products Sold
5,000+
Sold in Retail Locations
100+
Certified BDB Pros
How can I choose the best shade?
Our blonde shades work best for those with silver, blonde and light brown hair colors. Our taupe shades are the most universal shade and work with light to dark brunettes. Our raven shades are best suited with deep brunette and black hair.
What if I pick the wrong shade?
We are happy to exchange your shade at any time. Please email us at (LINK: sales@billiondollarbrows.com) for any questions.
Where do you ship from?
We ship from Irvine, CA USA
What is the BDB return policy?
If you are unhappy with your purchase for any reason, we offer a 30 day money back guarantee on items purchased through our website.