From Broadcasting Dreams to Billion Dollar Beauty:
Natalie Plain's Story.
Discover how a simple observation transformed the beauty industry.
"I wish somebody had explained to me how much one simple detail could affect my entire look!" Natalie Plain, CEO & Founder.
Raising Brows® Wasn't Always the Plan for Natalie Plain
In the fall of 1995, with aspirations to become "the next Brian Williams", Natalie secured an internship at the White House under President Clinton.
After completing her work in DC, she returned home to California in pursuit of her broadcasting dreams.
Always ambitious, Natalie started out at the local Orange County news station, but soon moved to Hollywood to work on REAL TV series & several projects with Paramount Pictures.
While producing a feature on the eyebrow industry, Natalie noticed a significant need for accessible, at-home brow products. With this realization & her passion for problem-solving, Billion Dollar Brows® was born.
In 2004, Natalie launched BDB from her tiny Los Angeles apartment.
"It started with credit cards & a strong belief that I could create better brow products for consumers." Natalie Plain, CEO & Founder.
How can I choose the best shade?
Our blonde shades work best for those with silver, blonde and light brown hair colors. Our taupe shades are the most universal shade and work with light to dark brunettes. Our raven shades are best suited with deep brunette and black hair.
What if I pick the wrong shade?
We are happy to exchange your shade at any time. Please email us at (LINK: sales@billiondollarbrows.com) for any questions.
Where do you ship from?
We ship from Irvine, CA USA
What is the BDB return policy?
If you are unhappy with your purchase for any reason, we offer a 30 day money back guarantee on items purchased through our website.
Frequently Asked Questions
20 Years of Excellence
Under the leadership and guidance of Founder & CEO Natalie Plain, BDB has grown from a startup to a multi-million dollar cosmetics brand trusted by industry professionals worldwide.
