Shape Brows. Shape Careers.

Join the pro community behind 1M+ brow transformations. 
Unlock exclusive pricing, patented tools, and the confidence to grow your beauty business.

"It started with credit cards and a strong belief that I could create better brow products for consumers.”
- Natalie Plain, CEO & Founder

From One Salon in LA to
Thousands Of Elite Pros Worldwide

Founded by entrepreneur Natalie Plain, Billion Dollar Brows began with one belief:
every woman deserves bold, beautiful brows — and every artist deserves the tools
to deliver them.

Built for PROs Who Want More Than Just Products

We help makeup artists, estheticians, and brow artists transform their careers with proven products, pro pricing.

Build Your Kit Like a PRO

Customize your palette, access 50% off, and work with patented tools trusted backstage.

Join a Movement, Not Just a Program

From NYFW to neighborhood salons, BDB Pro artists are redefining brows around the world.

Innovators In Brow Cosmetics For Over 20 Years

Learn about our patented tools and our create, color and control brow shaping philosophy

2004

2004

BDB founded in a small LA apartment

2007

Launch of our best selling universal brow pencil

2007
2013

2013

Brow Buddy® tool patented

2020

BDB launches beauty cosmetics and rebrands to Billion Dollar Beauty

2020
2022

2022

DB launches in Walgreens

2023

2023 BDB launches in 1000 + Cosmoprof stores

2023
2025

2025

The Brow Buddy goes viral on TikTok.

Why Thousands of Beauty Pros Trust BDB

A few reasons to feel confident joining the #1 pro brow community.

1M+

Products Sold

5,000+

Sold in Retail Locations

100+

Certified BDB Pros

How can I choose the best shade?

Our blonde shades work best for those with silver, blonde and light brown hair colors.  Our taupe shades are the most universal shade and work with light to dark brunettes. Our raven shades are best suited with deep brunette and black hair.

What if I pick the wrong shade?

We are happy to exchange your shade at any time. Please email us at (LINK: sales@billiondollarbrows.com) for any questions. 

Where do you ship from?

We ship from Irvine, CA USA

What is the BDB return policy?

If you are unhappy with your purchase for any reason, we offer a 30 day money back guarantee on items purchased through our website.

Frequently Asked Questions

From eligibility to pricing, here’s what most beauty pros ask before unlocking exclusive BDB Pro perks.

Your Next Chapter as a Beauty Pro Starts Here

Join the program that’s helped thousands elevate their kits, grow their income, and own their artistry.